Baby food maker moves into frozen aisle

Ella’s Kitchen, UK, moved into the frozen category for the first time under a new brand architecture and identity designed by Biles Hendry, UK. Launching exclusively across Tesco stores in the UK and Ireland, the newly-released frozen products include meal-boosting veggie cubes that can be added to recipes like risotto or shepherd’s pie or used to create smooth purees. Big Kids ‘Light Bites’ include falafels and muffins. And, Big Kids ‘Tea-Time Stars’ offer heartier options such as fishcakes and cottage pies. Biles Hendry blended photography . . .

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