![Procter & Gamble, the World's Biggest Advertiser, Switches](https://static01.nyt.com/images/2015/07/10/business/08PROCTOR/08PROCTOR-articleLarge.jpg?quality=75&auto=webp&disable=upscale)
Procter & Gamble, the World's Biggest Advertiser, Switches
Price: $ 33.99
4.8(582)
Procter & Gamble Ups Marketing to Persuade Consumers on Pricier Products - WSJ
![https://si.wsj.net/public/resources/images/P1-BY287_PGFB_5U_20160809183945.jpg](https://si.wsj.net/public/resources/images/P1-BY287_PGFB_5U_20160809183945.jpg)
P&G to Scale Back Targeted Facebook Ads - WSJ
![https://media.bizj.us/view/img/10577073/marcpritchardpg*900xx1800-1014-0-62.jpg](https://media.bizj.us/view/img/10577073/marcpritchardpg*900xx1800-1014-0-62.jpg)
P&G marketing chief Marc Pritchard: 'We're reinventing advertising' - Cincinnati Business Courier
![https://thecurrent.media/media-library/tide-is-a-p-g-brand-photo-by-flick-user-mike-mozart-used-under-a-creative-commons-license.jpg?id=31966792&width=1245&height=700&quality=85&coordinates=0%2C99%2C0%2C100](https://thecurrent.media/media-library/tide-is-a-p-g-brand-photo-by-flick-user-mike-mozart-used-under-a-creative-commons-license.jpg?id=31966792&width=1245&height=700&quality=85&coordinates=0%2C99%2C0%2C100)
The Current Procter & Gamble holds share, shifts marketing as prices rise
![https://bloximages.newyork1.vip.townnews.com/insideradio.com/content/tncms/assets/v3/editorial/3/14/314a1b26-5d7f-11ec-9688-3b92291ffe32/61b9a439ed67d.image.jpg?crop=375%2C197%2C0%2C64&resize=375%2C197&order=crop%2Cresize](https://bloximages.newyork1.vip.townnews.com/insideradio.com/content/tncms/assets/v3/editorial/3/14/314a1b26-5d7f-11ec-9688-3b92291ffe32/61b9a439ed67d.image.jpg?crop=375%2C197%2C0%2C64&resize=375%2C197&order=crop%2Cresize)
Ad Age: P&G, Top World's Biggest Ad Spenders., Story
![https://variety.com/wp-content/uploads/2016/06/advertising-placeholder-new.jpg?w=998](https://variety.com/wp-content/uploads/2016/06/advertising-placeholder-new.jpg?w=998)
Procter & Gamble Gets Ready to Enter TV's Streaming Wars
![https://media.bizj.us/view/img/10333422/pg-billboard-marc*900xx1440-810-0-75.jpg](https://media.bizj.us/view/img/10333422/pg-billboard-marc*900xx1440-810-0-75.jpg)
P&G's top ad man Marc Pritchard target of billboard campaign outside HQ - Cincinnati Business Courier
![https://media.bizj.us/view/img/10457170/kim-kraus*320xx1400-2100-50-0.jpg](https://media.bizj.us/view/img/10457170/kim-kraus*320xx1400-2100-50-0.jpg)
EXCLUSIVE: 10 questions with P&G's Kim Kraus, who oversees $13B in spending for world's biggest advertiser - Cincinnati Business Courier
![https://s3-prod.adage.com/s3fs-public/styles/1200x630/public/top_campaigns_21st_century_3x2.jpg](https://s3-prod.adage.com/s3fs-public/styles/1200x630/public/top_campaigns_21st_century_3x2.jpg)
Top 15 Ad Campaigns of the 21st Century - Advertising Age
![https://bloximages.newyork1.vip.townnews.com/journal-news.net/content/tncms/assets/v3/editorial/3/6d/36db1715-c4dd-5956-a6aa-d8c665a627ab/5f6bbc7a31611.image.jpg?resize=1200%2C796](https://bloximages.newyork1.vip.townnews.com/journal-news.net/content/tncms/assets/v3/editorial/3/6d/36db1715-c4dd-5956-a6aa-d8c665a627ab/5f6bbc7a31611.image.jpg?resize=1200%2C796)
Local P&G facility edging its way to one of the top plants in world, Journal-news
![https://image.cnbcfm.com/api/v1/image/104962010-GettyImages-824929460.jpg?v=1529477306&w=750&h=422&vtcrop=y](https://image.cnbcfm.com/api/v1/image/104962010-GettyImages-824929460.jpg?v=1529477306&w=750&h=422&vtcrop=y)
Procter & Gamble saves $750 million on advertising, reduces agencies
![https://marketingweek.imgix.net/content/uploads/2015/07/Procter_and_gamble.png?auto=compress,format&q=60&w=980&h=600](https://marketingweek.imgix.net/content/uploads/2015/07/Procter_and_gamble.png?auto=compress,format&q=60&w=980&h=600)
P&G puts focus on reach: It's a more important measure than spend
![https://media.bizj.us/view/img/11621535/secret-serena-williams*900xx4800-2700-0-0.jpg](https://media.bizj.us/view/img/11621535/secret-serena-williams*900xx4800-2700-0-0.jpg)
P&G's new ad campaign features sports stars advocating equality - Cincinnati Business Courier